Commercial real estate brokerage is a relationship business, and relationships are built on trust and rapport.
When it comes to prospects and clients, the trust comes from knowing your stuff, showing your stuff, and ultimately doing your job well.
The rapport comes from that little something extra. How do you go above and beyond for clients? If you’ve been in the industry for a few years, then chances are a big percentage of your deals are from repeat business or referrals. And while brokers should never really stop prospecting, you need to put in time and effort to impress your clients and maintain those relationships so the next time they need a broker, they call you.
Here are a few ways you can build a strong rapport and be the broker your clients will never forget.