Landlords, tenants, and investors depend on brokers to help them navigate the world of commercial real estate. But given all the competition in the market, what can you do to ensure prospects choose you over your competitors?
Start by understanding exactly what clients are looking for.
We all know prospecting is the key to finding new business, but prospecting is more than making phone calls and handing out business cards. While those are important parts, at its core prospecting is about becoming the type of broker clients want to work with.
And while no two clients are exactly alike, there are clear traits landlords, investors and tenants look for in a broker. From strong communication skills to keeping pace with changes in the industry, here are the things prospects want to see when selecting their next broker.