Product review: How Apto Maps helps CRE brokers visualize their market

This product review by Franco Faraudo appeared in Propmodo. Read an excerpt below. 

Apto Maps helps commercial real estate brokers prospect and win deals by providing visual, interactive tools to analyze a market. It’s a new feature in the Apto suite of cloud-based CRM tools built on the Salesforce.com platform.

Topics: Company Updates CRE Tech

What's most important to you when it comes to CRE tech?

When you’re evaluating a new CRE technology for your business, you probably have a few specific things you’re looking to accomplish. Maybe you want a better workflow for prospecting and following up, or perhaps you just want task prioritization and management.

Whatever it is, Apto can help. Get a personalized look at our tools by selecting what you’re looking for.

Topics: CRE Tech Efficiency

What’s the future of CRM?

This article first appeared in Propmodo.

In the late aughts, I was a commercial real estate broker in a desperate search for technology to organize my business. At Marcus & Millichap, I was making hundreds of calls a week and working pretty sizable deals, and it was ridiculous to me that there was no software designed for my industry that could make my job easier. The design and functionality that existed at the time was rudimentary at best, counterproductive at worst, and nothing was in the cloud.

That’s why I created my own CRM, and eventually founded Apto. Even since then, CRE brokerage has changed quite a bit. When I last took stock in 2013, Apto was still just a baby. Barely two years old, we were still learning how to walk, keep our balance, and feed ourselves.

Topics: CRE Tech Disruption

6 PropTech conferences to network at this year

Technology is pushing the commercial real estate industry to evolve faster than ever before. From software that integrates the entire deal lifecycle to smart buildings that automatically reduce indoor CO2 levels, PropTech comes in all shapes and sizes.

Using the right technology gives everyone from brokers to owners major advantages in today’s market, but before you can realize those gains you need to learn what technology is right for you. PropTech conferences are a great opportunity to do that.

They’re also fun and offer fantastic networking opportunities.

There are tons of PropTech conferences and seminars scheduled for 2018, so rather than try and cover them all, we decided to hone in on six we believe will be the largest and most important. From Paris to San Francisco, attend these conferences to stay at the forefront of industry innovation.

Topics: Industry News CRE Tech

[Inside Apto] How we built our integrations and created a seamless product experience

Here in the engineering department at Apto, our goal is to build tools brokers love.

To do that, we also need to give our customers easy access to a number of technology integrations. We want each process and task to be simple—we’re not here to build a new email system after all—so Apto has to work seamlessly with many of the tools that brokers already use in their day-to-day routines.

Topics: Company Updates CRE Tech

What does the democratization of CRM mean for CRE?

Before the days of more sophisticated technology, businesses had to manually stay up-to-date with their schedules, client information, and all other important data.

And many still do. Small businesses in particular are less less likely to have more advanced technology due to cost. Instead, they often still rely on spreadsheets or handwritten notes, which only increases the likelihood of making careless mistakes, like forgetting commitments or losing important information.

These days, thanks to new technology, staying organized is easier--and cheaper--than ever. While commercial real estate has traditionally lagged behind new technology, we’re starting to catch up. New customer relationship management (CRM) platforms designed specifically for CRE started to spring up a few years ago, and are continuing to mature and become more popular, easier to use, and less cost-prohibitive.

Let’s take a look at how the democratization of CRM plays out.

Topics: CRE Tech

A visual to show you our latest visual tool―Apto Maps

If a picture is worth a thousand words, then a map is worth a thousand spreadsheets. 

That’s why we created Apto Maps. This new tool within Prospect & Nurture helps you prospect and win deals by giving you visual, interactive tools to analyze your market. You’ll be able to turn location-driven observations into action with smarter call lists and deeper insights.

Take a look, then request a demo to get a more detailed introduction.

Topics: Company Updates CRE Tech

Q&A: The do’s and don’ts of technology adoption, according to our senior project manager

broker-data-relationships-320x216.jpgMaggie Ham is a senior project manager at Apto. She has helped brokerages of all different sizes find success with our technology. We sat down with her to learn what makes an Apto customer successful, and what practices can ultimately sabotage a technology roll-out.

Maggie focuses on CRM, and it’s important to note that this needs to be set up right to take advantage of our prospecting and mapping tools. It’s your data, and it needs to be organized so you’ll take action on it! Here’s how to get set up for success.

Topics: Company Updates Interviews CRE Tech Efficiency

6 tech predictions for 2018 and how they’ll impact CRE

blurry_city-320x202.jpegTechnology is evolving faster than ever before. From Bitcoin’s explosive growth to drones buzzing in parks and construction sites across the country, 2017 was a year of rapid tech growth.

There’s reason to believe that growth will accelerate this year, and given how technology is impacting every segment of the industry, CRE professionals would do well to stay on top of unfolding trends—even those not directly related to the industry. From the fate of blockchain to increased job automation, here are six tech predictions for 2018.

Topics: Industry News CRE Tech Disruption

Partners, integrations, and apps: 29+ ways technology can and should fit with your workflow

59c9921faca4f_jobs_report_career_business_people_computer_laptop_technology_CRE_tech-320x218.jpgYour workflow as a broker has about a million moving parts. From prospecting and building relationships to marketing and deal management, you have your work cut out for you.

It can be overwhelming to evaluate and optimize for each part of the process, and it’s wise to try and keep things as simple as possible. There are many products out there that can cover a lot of bases at once. And those core products often can and should integrate with easy-to-use apps and other tools to keep your workflow centralized.

That’s why we’re focused on simplicity in our product. We want to provide you with tools you love to use, and to that end, we want you to keep using the tools you already know and love.

Topics: Company Updates CRE Tech