Women in CRE tech: 3 questions with our Director of People Ops

We recently interviewed Heidi Burkhart, president and owner of New York brokerage firm Dane Real Estate, on how she’s succeeded in commercial real estate, a historically male-dominated industry. And with recent news about gender discrimination and harassment running rampant in Silicon Valley and beyond, this got me thinking about similar challenges we face in the technology industry with gender diversity (and diversity in general).  

Topics: Industry News CRE Tech

3 products to help you prospect, get paid, and be productive anywhere

Hopefully you read this blog because you trust us to provide important industry news, best practices, and other tips and trends. But we’d remiss if we didn’t occasionally tell you what’s new at Apto. And there’s been a lot this year! We’ve been hard at work in our effort to bring you more features and products that will make your life as a commercial real estate broker much easier.

Topics: CRE Tech

In the future, everything’s possible: Here’s what that means for CRE

Before digital spreadsheets, it would take a bookkeeper an entire day to calculate the impact of changing a single business variable. When VisiCalc appeared on the market in 1979, suddenly people could get those calculations instantly.

That was a huge leap, and it ushered in the spreadsheet era. You might remember using spreadsheets to keep track of clients, deals, and prospects. Fast forward to today: modern CRM systems are making it even easier to use that data, slashing time wasted and giving you a big bump in productivity.

Topics: CRE Tech

Expert perspective: 5 articles from Apto founder and CEO Tanner McGraw

Our founder and CEO worked in commercial real estate brokerage for a decade before starting Apto. With background in brokerage and tech, he has a unique perspective to offer on the industry and where it’s headed.

Here are five of his most popular articles.

Topics: Best Practices CRE Tech

A better way to predict future technology

When trying to predict the future, humans often fall victim to two common cognitive biases: availability and anchoring. In other words, the factors they take into account skew heavily toward recent events and other people's opinions, respectively. 

The way around it? Think of crazy future scenarios and then imagine how they might come to pass. (More about all that here.)

Topics: CRE Tech

6 times you knew you needed a better CRM but ignored the signs

When it comes to the systems we use regularly, we may see the signs that we need to upgrade or change our ways, but we often ignore them. Because let’s face it, it’s easier to keep doing what we’re doing.

This is especially true for CRM systems and the processes you use to run your brokerage.

Topics: CRE Tech Efficiency

Brokers, your data is siloed and you don’t even know it

This article originally appeared in Real Estate Tech News. 

You’ve got client info in an Excel doc, prospecting ideas in an email and market research in a company-owned database. Each one of those is a data source, whether or not you think of them in those terms. And if they were all connected in the same system, it would make your life a lot easier.

Taking a holistic view of the information at your disposal will make you and your entire brokerage team more organized, more efficient and better able to draw insights you might have missed otherwise. Those insights can give you a better view of the market, allowing you to provide more value to your clients and giving you an edge over the competition.

Topics: Best Practices CRE Tech

What a successful CRE technology implementation looks like

Implementing a new commercial real estate (CRE) technology platform for your brokerage can seem like a daunting proposition. However, strategic planning and coordination with your CRE technology vendor can simplify the implementation and help you get the most out of your new platform right out of the gate.

Topics: Best Practices CRE Tech

Introducing Apto Commissions, a better way to get paid

The tasks and processes surrounding the close of a commercial real estate transaction can leave much to be desired for all the parties involved. I’ve seen the documents and forms many brokers use to manage invoices and commission payments, and it’s not always pretty.

Topics: Company Updates CRE Tech

3 productivity apps for CRE brokers in 2017

As a commercial real estate broker,  you have to ensure you’re making the best use of your time at any given moment. Productivity and efficiency are the name of the game. And with today’s technology, there are plenty of tools that can help you get more done both in the office and on the go.

Topics: CRE Tech Efficiency