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4 more podcasts commercial real estate professionals should be listening to

By Natalie Perkins on Sep 12, 2019

alireza-attari-SBIak0pKUIE-unsplash-1Last year we published 6 commercial real estate podcasts you should be following. While these are still great ones to give a listen, we’ve rounded up four more that we think commercial real estate professionals would benefit from. 

From interviews with commercial real estate brokers and tech executives on the state of the industry, to best practices for CRE investing, to useful and unique sales tactics, we hope there’s something on this list for everyone.

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Apto Named to 2019 Inc. 5000 List of Fastest Growing Companies in U.S.

By Cary Brazeman on Aug 15, 2019

Inc-5000-List-2019DENVER (August 14, 2019)  Apto, the industry-standard CRM and deal management software for commercial real estate brokers, is one of the fastest-growing companies in the U.S., according to Inc. magazine.

The 2019 Inc. 5000, now accessible online, ranks Apto #2,019 in the nation based on three-year revenue growth of 199%. This is the fourth year in a row Apto has qualified for the Inc. rankings.

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The 7 best Apto blogs of 2019 (so far)

By The Apto Team on Aug 8, 2019

2photo-pots-X1RQ3b6ZhUs-unsplash-1It’s hard to believe it’s already August. That means we’ve posted over seven months’ worth of best practices, product updates, and industry news to our commercial real estate blog so far this year. And, if we do say so ourselves, there are some really good articles we think you’d get value out of.

Since that’s a lot of content to sift through, we’ve rounded up the seven best Apto blog posts of 2019 that are worth a read.

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10 commercial real estate video games you must play this summer

By The Apto Team on Aug 1, 2019

sebastiaan-stam-5hBREM-5mnQ-unsplashJust because you’re on a summer vacation doesn’t mean you can’t brush up on your real estate skills. And, doing so doesn’t have to be work—it can be fun. Whether you’re at the airport waiting to board a flight somewhere special or in between property tours with a few minutes to spare, we’ve rounded up a list of ten addictive real estate video games you can play on your smartphone.

Topics: CRE Tech
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6 tips for a better brokerage website

By Natalie Perkins on Jul 23, 2019

stephen-crowley-AxpdKCG_po8-unsplashCommercial real estate professionals are spending more and more time on their smartphones and computers as technology’s role in commercial real estate continues to grow in importance. But we’re not here to tell you that you just need a CRM to stay competitive in today’s industry.

We’re here to get back to basics and talk website best practices. Your website is likely the first place a potential seller or interested tenant will go to find out more information about your brokerage and the services you offer. According to HubSpot, visitors spend 15 seconds or less on your website, meaning you only have so much time to grab their attention and hopefully convert them into a new client.

We’ve come up with a list of six tips for making your brokerage website better, using examples from real brokerages who are currently killing the website game.

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Broker expert perspectives: Modern technology and marketing strategies to stay competitive in CRE

By Darius Artiola on Jul 18, 2019

_evstratov_-InsHJ5sg2vc-unsplashIt’s easy for me to sit here and say that it would behoove every commercial real estate broker to implement a CRM. CRMs not only provide a foundation for staying organized, but also help companies maintain the competitive edge in today’s rapidly changing industry. However, my opinion only means so much. What about the people that are out there every day, working long hours and trying to close deals? The ones who have seen the industry evolve and witnessed new top players emerge on the scene? What do they really think?

Below you’ll hear from five brokers around the country who possess a wealth of experience and provided their insights about modern technology and marketing strategies in today’s CRE industry.

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5 Instagram accounts every commercial real estate broker should be following

By Natalie Perkins on Jul 3, 2019

neonbrand-nZJBt4gQlKI-unsplashWhile not yet the industry standard, more and more brokerages and CRE professionals are starting to use Instagram to build their brands and grow their businesses.

We’ve rounded up five accounts—from actual brokerages to multimedia companies—that we believe are using the platform to connect with the industry in unique and engaging ways.

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How these 8 brokers use technology to get ahead

By Kim Howard on Jun 25, 2019

technology-buildings-black-white-320x214We take a lot of pride in helping our customers manage their client relationships, properties, listings, and deals. Apto is the #1 CRM & deal management platform in the industry, and our software is trusted by nearly 10,000 brokers.

We are proud to report that our customers see a 610% annual return on investment (ROI) from their purchase of Apto. They also estimate that using Apto helps them save nearly 6 hours a week—that’s an average of 295 hours per year. 

Take a look at some of the ways brokers across the country are using Apto to manage their business and get a competitive edge.

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Are you good at email? Here’s how to be a little bit better.

By Elizabeth Knight on Jun 20, 2019

apto-inboxWhen you think about the communication methods you use in your professional life, face to face is still the most important for commercial real estate brokers, followed by the trusty phone call.

But then it’s email. Being efficient and communicating your message clearly and succinctly doesn’t just save you time and energy, it saves your clients time and energy.

To be an effective broker, you should be able to do a couple things when it comes to email: You should know how to manage your inbox so it doesn’t overflow with urgent messages, but also doesn’t suck all the time out of your day because you’re responding to everything immediately. You should be able to send a message that gets your point across and prompts action, but doesn’t take long to read. And you should know how and when to use mass email to amplify your message and brand.

Fortunately, there are tools and resources out there that can help with all of this. Even if you’re already good at email, you can always stand to be a bit better. Here’s how.

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Catch up on the Great CRE CRM Debate

By Russ Duncan on Jun 6, 2019

Rod Santomassimo at The Massimo Group, the premier commercial real estate coaching and consulting organization, recently hosted The Great CRE CRM Debate, and we were honored to be one of the four companies who participated.

It's no surprise that hundreds of commercial real estate professionals joined to hear about commercial real estate CRMs. A CRM is no longer a nice-to-have; it’s become a must-have for brokers. In fact, this year's DNA of #CRE survey data revealed a pretty dramatic stat:

Less than half of brokers who make under $100K a year use a CRM, and 71% percent of brokers who make more than $100K use a CRM.

Even if you use a CRM, it may not be made for commercial real estate. And if it’s a CRM for commercial real estate, it could be doing more for you than just storing data.

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