The $450,000 post-it note

The other day, a few members of our product and sales teams got to talking about stories they’d heard recently from brokers. There were plenty of tales about legacy CRM systems and other outdated technology, but there were even more stories about offices stacked with paper and desktops crowded with Excel documents.  

But to me, this one takes the cake. It’s about the real cost of relying on those antiquated systems to prospect and build relationships. (Names and locations intentionally left out!)

Topics: Best Practices CRE Tech Efficiency

Why office design is incorporating spaceship technology

Not all office space is created equal. Employees are more productive when they are happy and healthy, and that’s why companies are always trying to make their offices better.

While stellar office design helps employees do their best work, some businesses are moving one step beyond design and focusing on technology. From controlling indoor air pollution to optimizing temperature and lighting, modern offices are using spaceship-esque technology to increase worker productivity.

Topics: Industry News CRE Tech

[Infographic] 6 broker stereotypes, and the technology they may (or may not) be using

We all know them. The ex-athlete turned salesperson, reveling in the thrill of the deal. The former accountant who tracks every expense and detail, making sure nothing falls through the cracks. The career broker who still writes everything on paper.

Now let’s take a look at these common characters to see how they’re using (or not using) technology to run their business, and how if affects their professional (and personal) lives.

Save more time with Apto Prospect & Nurture

Topics: CRE Tech

18 apps that should integrate seamlessly with your CRM

When writing about broker productivity and management, we sometimes use the term “tech stack,” which refers to a set of tools that helps you do the core parts of your job. That includes a system for customer relationship management, prospecting, marketing, etc.

It can be overwhelming to evaluate and optimize for each process, and we do urge you to keep it as simple as possible. There are many products out there that can cover a lot of bases at once. And those core products often can and should integrate with easy-to-use apps and other tools to keep your workflow centralized.

Apto, for example, gives you access to thousands of business apps from the Salesforce AppExchange. Here are 18 of the most popular broken down by category.

Request a demo of Apto today 

Topics: CRE Tech

[Video] Take a quick look at our new tool, Prospect & Nurture

As a broker, your relationships are the core of your business. Your CRM handles the organization of these relationships, but leaves something to be desired when it comes to taking action.

Apto Prospect & Nurture has reoriented the broker experience on the actions needed to build relationships and grow your business.

Topics: Company Updates CRE Tech

Apto + Buildout—integrated to help you broker like a boss

Let’s think about the deal lifecycle for a moment.

From the first time you talk to a new prospect to when that check gets cashed, there are dozens of moving parts. And dozens of apps and tools to help with each of those parts.

Well, that number just went down a bit. Apto and Buildout are integrated to make the move from pitch to marketing that much smoother and simpler.

Topics: Company Updates CRE Tech Efficiency

5 tools to keep you productive from virtually anywhere

These days, being tech savvy isn’t just convenient—it’s practically required. Cloud technology has revolutionized the way we do business, especially in commercial real estate. No longer are brokers expected to travel with paper files in the trunk of their car. Now they have access to all of their documents, contacts, and spreadsheet information on their phone.

The good news is that technology is becoming more and more intuitive and easy to adopt. Here are 5 tools that all CRE professionals need to always have on hand.

Topics: Best Practices CRE Tech Efficiency

Women in CRE tech: 3 questions with our Director of People Ops

We recently interviewed Heidi Burkhart, president and owner of New York brokerage firm Dane Real Estate, on how she’s succeeded in commercial real estate, a historically male-dominated industry. And with recent news about gender discrimination and harassment running rampant in Silicon Valley and beyond, this got me thinking about similar challenges we face in the technology industry with gender diversity (and diversity in general).  

Topics: Industry News CRE Tech

3 products to help you prospect, get paid, and be productive anywhere

Hopefully you read this blog because you trust us to provide important industry news, best practices, and other tips and trends. But we’d remiss if we didn’t occasionally tell you what’s new at Apto. And there’s been a lot this year! We’ve been hard at work in our effort to bring you more features and products that will make your life as a commercial real estate broker much easier.

Topics: CRE Tech

In the future, everything’s possible: Here’s what that means for CRE

Before digital spreadsheets, it would take a bookkeeper an entire day to calculate the impact of changing a single business variable. When VisiCalc appeared on the market in 1979, suddenly people could get those calculations instantly.

That was a huge leap, and it ushered in the spreadsheet era. You might remember using spreadsheets to keep track of clients, deals, and prospects. Fast forward to today: modern CRM systems are making it even easier to use that data, slashing time wasted and giving you a big bump in productivity.

Topics: CRE Tech