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We’ve reached the CRE tech tipping point. Here are 8 lessons learned along the way.

By Tanner McGraw on Jun 4, 2019

brokers-phones-stairs-building 320x174This article was initially posted on GlobeSt.com.

It’s been a generation coming, and in the past five years we’ve seen the pace accelerate. Now, it’s crystal clear: for commercial real estate technology, including automation across a variety of applications, we’re past the tipping point. The era of adoption is upon us. The effects are acutely apparent, though the industry continues to grapple with vexing but surmountable challenges including a lack of consistent data standards.

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One easy way to prospect and find likely buyers quickly

By Russ Duncan on May 23, 2019

Here at Apto, we’re all about giving commercial real estate brokers simple tools to put your information to work. Our CRM organizes your data the way you think and applies it the way you work. Here’s one of the ways we help you close more deals faster.

We call it Buyers Needs (or Tenants Needs, if that’s your thing), and it helps you prospect and find likely buyers quickly and easily.

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4 myths about commercial real estate brokers—debunked

By Elizabeth Knight on May 21, 2019

brokers-buildings-abstract-320x209Commercial real estate brokers get a bad rap sometimes.

They can be seen as pushy and aggressive, or borderline unethical. If you’re a potential prospect, you might get hounded by calls and visits from brokers. If you’re a broker, you could find yourself on a team so competitive you’ll have leads stolen right out from under you.

The commercial real estate industry at large also has a bit of reputation. It’s known as an old boy’s club, and one that’s pretty outdated in terms of technology. Many brokers still rely on Excel or even pen and paper, and they don’t trust technology for their business.

That’s what some people say, anyway. And at times, maybe they’re right. But you and I know that these perceptions don’t accurately reflect the full reality of CRE.

We break down four common myths about commercial real estate—and why they’re false.

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[Video] Get a quick overview of Apto Property Sites

By Russ Duncan on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something. Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.

Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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Introducing our new and improved Mailchimp integration

By Russ Duncan on Apr 25, 2019

Too many times have I heard the story about the one "tech savvy" broker or the transaction coordinator who gets tasked with exporting contacts from the CRM and importing them into Mailchimp to send a new email campaign.

If you're that person, then you know the steps involved. And moreover, you know just how inefficient that process is.

There's no reason to do it that way. You don't need two different tools to store your contacts and then email them.

We recently enhanced our existing Mailchimp integration so you can effortlessly send marketing emails straight from your CRM, where you already keep everything organized. (And of course, we have similar integrations with other email providers as well.)

Sounds nice, right? Here’s a little more about why we did it and how it works.

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NEW: Make a website straight from your CRM, complete with lead capture form

By Russ Duncan on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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What we’ve been reading: the DNA of #CRE, using tech to build client rapport, and automation in CRE

By The Apto Team on Mar 14, 2019

technologyThis week, we wanted to share a few articles that caught our attention recently.

From the annual DNA of #CRE survey to commentary on automation and technology, read on for the latest commercial real estate insights.

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3 things your business needs that Excel can never give you

By Erik Dolan-Del Vecchio on Feb 12, 2019

There’s no denying Microsoft Excel revolutionized the way businesses approach data.

Originally launched in 1985, Excel's strong graphics and fast processing speeds helped it beat out Lotus 1-2-3 to become the dominant spreadsheet software by the mid-1990s. For the next decade it helped businesses around the world analyze and present their data more effectively than ever before.

geolocation-mapsBut times have changed.

Given the options available today, Excel simply isn’t the best tool for commercial real estate professionals who need a platform to analyze data, prospect, and help them close deals. Modern customer relationship management (CRM) software, especially those focused specifically on CRE, create new possibilities and give brokers new ways to act on their data.

If you’re thinking about investing in new technology, now is the time. And if you’re still using an outdated spreadsheet, while shortcuts and tricks can help, ultimately you risk falling behind.

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[Infographic] The CRE Digital Marketing Checklist

By The Apto Team on Dec 18, 2018

Thinking about revamping your digital marketing strategy for 2019? Look no further.

Digital marketing isn't just the territory of millennials or technology companies. The term simply refers to any efforts to promote yourself or your brokerage on the internet, and it should an important part of your business strategy.

Learn how to create beautiful property websites from your CRM

Here's a quick-hit strategic checklist to make sure you're doing it right.

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Your 2019 tech budget: A guide to CRE tools beyond CRM

By Erik Dolan-Del Vecchio on Nov 27, 2018

59c9921faca4f_jobs_report_career_business_people_computer_laptop_technology_CRE_tech-320x218Whether its keeping track of contacts or using the latest sales tools to win more deals, theres no question a strong CRM platform benefits every broker. Its the tech foundation of your business and the first item to check off your CRE tech shopping list.

But once you have an effective CRM in place, what then?

The world of CRE tech is expanding every day, and from marketing tools to virtual reality, its easy to feel lost in the mix. To help guide your technology investments, we looked through the key contenders to separate the essential from the optional.

From critical technologies that help you make the most of your data to nice but currently optional technologies like virtual reality, heres what you need to know to make the most of your technology budget.

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