This article first appeared in Propmodo.
In the late aughts, I was a commercial real estate broker in a desperate search for technology to organize my business. At Marcus & Millichap, I was making hundreds of calls a week and working pretty sizable deals, and it was ridiculous to me that there was no software designed for my industry that could make my job easier. The design and functionality that existed at the time was rudimentary at best, counterproductive at worst, and nothing was in the cloud.
That’s why I created my own CRM, and eventually founded Apto. Even since then, CRE brokerage has changed quite a bit. When I last took stock in 2013, Apto was still just a baby. Barely two years old, we were still learning how to walk, keep our balance, and feed ourselves.