What it takes to transform selling from an art to a science

broker-building-window-320x213.jpgAny person in the business of selling needs a way to track and manage relationships.

CRM, or customer relationship management, is what begins to transform selling from an art to a science by distilling it into a set of calculated and repeatable actions, all set to reach the ultimate goal of making more money.

Some teams will opt for the do-it-yourself approach and manage relationships through basic Excel spreadsheets, while others will take a more progressive approach and lean on a cloud-based CRM tool such as the one we provide here at Apto.

But have you ever wondered what more your technology can do, but aren’t quite sure what that more might be or where to find it? Here are some considerations for what technology can do for you.

Topics: Best Practices Efficiency

Apto + Buildout—integrated to help you broker like a boss

Let’s think about the deal lifecycle for a moment.

From the first time you talk to a new prospect to when that check gets cashed, there are dozens of moving parts. And dozens of apps and tools to help with each of those parts.

Well, that number just went down a bit. Apto and Buildout are integrated to make the move from pitch to marketing that much smoother and simpler.

Topics: Company Updates CRE Tech Efficiency

7 smart ways to structure your day for max productivity, according to science

BJ_0065 (2).jpgIn this ultra-competitive industry, every broker you know is working as hard as they can. Just look around you—people placing calls, dashing off to meet prospects, poring over new listings.

So what’s going to set you apart? Working smarter, not harder. Here are 7 science-backed productivity tips that can give you a huge edge.

Topics: Efficiency

4 how-to guides for CRE brokers

Are you back in the swing of things at work? Keeping your New Year's resolutions? In case you need a little more inspiration, here are four guides that cover CRM, prospecting, and marketing for commercial real estate. 

Read them all and then browse our library for other tips and perspectives. 

Topics: Best Practices Efficiency

“It went from taking 4 hours of a day to 30 minutes of a day.”

Jules Hochman of Denver-based Pinnacle Real Estate Group leads a six-person team within his firm. With four brokers, a transaction manager, and an executive assistant, they’ve found a niche in multifamily and retail.

He’s been in the business for a couple decades, and the biggest change he’s seen is the rise of technology. Now, he acknowledges that “as a broker, you always want to do more business, and without technology you can’t.”

Fortunately, he’s found a tool that gives his team more time and lets them get more transactions done.

Topics: Interviews CRE Tech Efficiency

7 metrics every CRE broker needs to know

Good commercial real estate brokers are relationship-building experts. Great commercial real estate brokers know how to bolster those relationships with data to close more deals, faster.

Unfortunately, some of us just aren’t numbers people. But in the era of big data, not being “a numbers guy” really isn’t an option anymore.

Luckily, technology has gotten more powerful and easy to use than ever. But with all that data available to you, you still need to know what to analyze and how to use it to achieve your goals.

Topics: Best Practices Efficiency

[Infographic] How much time can technology actually save a broker?

“Time is money!” We’ve all heard it, and probably said it as well.

Unfortunately, it’s really not true. Money can be created, traded, borrowed, and collateralized. Time can only be used, killed, or lost.

As a commercial real estate broker, though, more time means more deals, which means more money. That much is true. Adopting technology can seem like an unwanted expense and a downright hassle at first, but a little bit of time saving can add up to a lot. And many CRE-specific tools are becoming easier and more intuitive to use.

At this point, you really can’t afford to not take advantage of automation and technology for your business. Let’s take a look at just how much time it can save you.

Topics: CRE Tech Efficiency

How Baum Realty Group uses tech to get more deals done

Baum Realty is a retail brokerage firm based in Chicago, IL. For years they’d been struggling with a siloed tech stack and data spread across a variety of sources and tools.

And then they switched to Apto.

As Mike Demetriou, President of Baum Realty Group put it: "It's unusual that you can find a piece of technology you can actually ascribe to getting a deal done, and therefore monetize the investment you made in technology."

Topics: Interviews CRE Tech Efficiency

Death to bad meetings: The do’s and don’ts that lead to more productivity for each broker

If you’ve ever found yourself stuck in a pointless meeting wondering, “Couldn’t this have been covered in an email?”, you’re not alone.

In a survey of 182 senior managers in a range of industries, the Harvard Business Review found that 65% of respondents said meetings keep them from completing their own work and 71% said meetings are unproductive and inefficient.

And bad meetings aren’t just frustrating; they’re bad for business. More than $37 billion per year is spent on unproductive meetings according to an eye-opening infographic from Fuze. Each minute spent in a meeting is one you’re not working deals and building relationships.

Topics: Best Practices Efficiency

9 time saving apps for every CRE broker

Todays apps make saving time easier than ever before. That is, as long as combing through list after list of them doesnt sap your whole day.

There are tons of apps out there, and while many are helpful for CRE professionals, it can be daunting trying to find the ones that really make a difference. Thats why we did the dirty work for you. From simplifying leases to staying up to date on industry trends, these 9 apps give you the tools to stop wasting time and make the most of your day.

Topics: CRE Tech Efficiency