Apto Commercial Real Estate Blog

The first quarter of 2018 is over. We hope you’re currently working deals, but it’s important to keep up any momentum you have when it comes to prospecting. Before you know it, Q2 will be over, and then summer will be over, and you’ll be scrambling to close those last deals of the year.

Make sure you’re working to keep your pipeline full--you’ll be glad you did whenever the season slows down. Let’s look at a few ways to stack your pipeline to keep it moving all year.

When you’re evaluating a new CRE technology for your business, you probably have a few specific things you’re looking to accomplish. Maybe you want a better workflow for prospecting and following up, or perhaps you just want task prioritization and management.

Whatever it is, Apto can help. Get a personalized look at our tools by selecting what you’re looking for.

Maggie Ham is a senior project manager at Apto. She has helped brokerages of all different sizes find success with our technology. We sat down with her to learn what makes an Apto customer successful, and what practices can ultimately sabotage a technology roll-out.

Maggie focuses on CRM, and it’s important to note that this needs to be set up right to take advantage of our prospecting and mapping tools. It’s your data, and it needs to be organized so you’ll take action on it! Here’s how to get set up for success.

Any person in the business of selling needs a way to track and manage relationships.

CRM, or customer relationship management, is what begins to transform selling from an art to a science by distilling it into a set of calculated and repeatable actions, all set to reach the ultimate goal of making more money.

Some teams will opt for the do-it-yourself approach and manage relationships through basic Excel spreadsheets, while others will take a more progressive approach and lean on a cloud-based CRM tool such as the one we provide here at Apto.

But have you ever wondered what more your technology can do, but aren’t quite sure what that more might be or where to find it? Here are some considerations for what technology can do for you.

Let’s think about the deal lifecycle for a moment.

From the first time you talk to a new prospect to when that check gets cashed, there are dozens of moving parts. And dozens of apps and tools to help with each of those parts.

Well, that number just went down a bit. Apto and Buildout are integrated to make the move from pitch to marketing that much smoother and simpler.

In this ultra-competitive industry, every broker you know is working as hard as they can. Just look around you—people placing calls, dashing off to meet prospects, poring over new listings.

So what’s going to set you apart? Working smarter, not harder. Here are seven science-backed productivity tips that can give you a huge edge.

Are you back in the swing of things at work? Keeping your New Year's resolutions? In case you need a little more inspiration, here are four guides that cover CRM, prospecting, and marketing for commercial real estate. 

Read them all and then browse our library for other tips and perspectives. 

Jules Hochman of Denver-based Pinnacle Real Estate Group leads a six-person team within his firm. With four brokers, a transaction manager, and an executive assistant, they’ve found a niche in multifamily and retail.

He’s been in the business for a couple decades, and the biggest change he’s seen is the rise of technology. Now, he acknowledges that “as a broker, you always want to do more business, and without technology you can’t.”

Fortunately, he’s found a tool that gives his team more time and lets them get more transactions done.

Good commercial real estate brokers are relationship-building experts. Great commercial real estate brokers know how to bolster those relationships with data to close more deals, faster.

Unfortunately, some of us just aren’t numbers people. But in the era of big data, not being “a numbers guy” really isn’t an option anymore.

Luckily, technology has gotten more powerful and easy to use than ever. But with all that data available to you, you still need to know what to analyze and how to use it to achieve your goals.

“Time is money!” We’ve all heard it, and probably said it as well.

Unfortunately, it’s really not true. Money can be created, traded, borrowed, and collateralized. Time can only be used, killed, or lost.

As a commercial real estate broker, though, more time means more deals, which means more money. That much is true. Adopting technology can seem like an unwanted expense and a downright hassle at first, but a little bit of time saving can add up to a lot. And many CRE-specific tools are becoming easier and more intuitive to use.

At this point, you really can’t afford to not take advantage of automation and technology for your business. Let’s take a look at just how much time it can save you.