Any person in the business of selling needs a way to track and manage relationships.
CRM, or customer relationship management, is what begins to transform selling from an art to a science by distilling it into a set of calculated and repeatable actions, all set to reach the ultimate goal of making more money.
Some teams will opt for the do-it-yourself approach and manage relationships through basic Excel spreadsheets, while others will take a more progressive approach and lean on a cloud-based CRM tool such as the one we provide here at Apto.
But have you ever wondered what more your technology can do, but aren’t quite sure what that more might be or where to find it? Here are some considerations for what technology can do for you.