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How top brokers use tech to win deals, speed closings

By Erik Dolan-Del Vecchio on Oct 17, 2019

barron-roth-5QFuJhZY-Mw-unsplashNo real estate market in the U.S. is more competitive than New York, and no commercial brokers are more tech-enabled than New York real estate pros.

From drones to databases, modern tech tools and information services proliferate in this market. The evidence is everywhere across New York City’s boroughs and into Northern New Jersey and Connecticut.

Interviews with top-performing commercial real estate brokers in the New York area reveal some common threads, starting with the fact that they all use specialized software to manage their customer, prospect and property information, and to varying degrees their transaction pipelines.

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The 7 best Apto blogs of 2019 (so far)

By The Apto Team on Aug 8, 2019

2photo-pots-X1RQ3b6ZhUs-unsplash-1It’s hard to believe it’s already August. That means we’ve posted over seven months’ worth of best practices, product updates, and industry news to our commercial real estate blog so far this year. And, if we do say so ourselves, there are some really good articles we think you’d get value out of.

Since that’s a lot of content to sift through, we’ve rounded up the seven best Apto blog posts of 2019 that are worth a read.

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Broker expert perspectives: Modern technology and marketing strategies to stay competitive in CRE

By Darius Artiola on Jul 18, 2019

_evstratov_-InsHJ5sg2vc-unsplashIt’s easy for me to sit here and say that it would behoove every commercial real estate broker to implement a CRM. CRMs not only provide a foundation for staying organized, but also help companies maintain the competitive edge in today’s rapidly changing industry. However, my opinion only means so much. What about the people that are out there every day, working long hours and trying to close deals? The ones who have seen the industry evolve and witnessed new top players emerge on the scene? What do they really think?

Below you’ll hear from five brokers around the country who possess a wealth of experience and provided their insights about modern technology and marketing strategies in today’s CRE industry.

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How these 8 brokers use technology to get ahead

By Kim Howard on Jun 25, 2019

technology-buildings-black-white-320x214We take a lot of pride in helping our customers manage their client relationships, properties, listings, and deals. Apto is the #1 CRM & deal management platform in the industry, and our software is trusted by nearly 10,000 brokers.

We are proud to report that our customers see a 610% annual return on investment (ROI) from their purchase of Apto. They also estimate that using Apto helps them save nearly 6 hours a week—that’s an average of 295 hours per year. 

Take a look at some of the ways brokers across the country are using Apto to manage their business and get a competitive edge.

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16 ways this industry veteran prospects for shopping center tenants

By Beth Azor on Mar 28, 2019

shopping center.jpg&updated=201610312010&MaxW=800&maxH=800&noborderIs prospecting dead? Certainly not! In fact, I would say it’s more important than ever! With most sales agents or (in my world) commercial real estate leasing agents continuing the asinine habit of email blasts (I’ll tell you how I really feel!), it’s more important than ever to meet with and call—yes, I’m talking phone call—your prospect!

Here are 16 ways I prospect:

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CRE brokers admit to slacking off for ‘March Madness,’ predict winner of NCAA men’s basketball tourney

By Cary Brazeman on Mar 26, 2019

Basketball blogCommercial real estate brokers aren’t typically slackers, but for “March Madness” now under way, slacking may be allowed if not acceptable. Hey, you have to relax some time!

In a rarity for high-performing real estate pros, most brokers expect to be fixated on their brackets, and thus are less productive, during the NCAA men’s basketball tournament. A significant number also plan to sleep less during the tournament in order to watch the games, according to the latest Apto National Broker Buzz Poll, which was conducted last week by Apto.

Here’s what we learned from the broker survey:

Topics: Interviews
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What good is data if you don’t use it? Here’s how two brokers are making that easy.

By Irena Ashcraft on Oct 18, 2018

broker-building-phone-320x213You know that data drives commercial real estate. Contacts, properties, square footage, NOI, comps, listings...the list goes on. Even though relationships are the foundation of your business, data is the at the heart of every new connection, deal, and transaction. If you use it right, you have access to a world of insights and opportunities—and can provide thoughtful guidance to clients at a moments’ notice. If you use it wrong (or not at all) you’re adrift in a sea of numbers.

Read: Learn how a CRM organizes your data

This month, we asked two top brokers how they make the most of their data. Here’s what we learned:

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Broker insights: What’s your longest deal? (Part II)

By Irena Ashcraft on Sep 27, 2018

Sclock-834484-editedeveral brokers have shared stories with us of their longest (and shortest) deals ever. You may have read about a multifamily deal in Chicago that stretched for over two years. This week, we’re sharing the story of an assisted living deal with a dramatic ending!

Topics: Interviews
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Broker insights: What was your longest deal? (Part I)

By Irena Ashcraft on Sep 18, 2018

broker-buildings 320x213We asked brokers for stories about their shortest and longest deals ever. What did we learn? Well, sometimes you just get incredibly lucky and a dream deal falls into your lap and practically ties itself up with a bow. And other times, well…the stories speak for themselves.

Enjoy the first in this 3-part series and learn how brokers keep momentum and stay organized when deals carry on for years on end.

Topics: Interviews
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Broker insights: What was your shortest deal?

By Irena Ashcraft on Sep 13, 2018

building-skyline-sunset-660981-editedWhen we talk to brokers, it’s the deal stories that generate the most emotion, whether good or bad. While we’re in the business of making sure you have an easy, repeatable process to prospect and work through your deals, we know that sometimes you just get lucky.

Today, we’re looking at those rare but beautiful moments when everything just falls into place. Here are the stories of some of the shortest deals our brokers have encountered.

Topics: Interviews
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