Broker insights: What’s your top marketing strategy?

What’s the best marketing idea you’ve tried this year?

We’re always on the lookout for fresh ways to help you expand your business, so this week we asked several successful brokers for their go-to marketing strategies. Here’s what they had to say:

Topics: Interviews

New Podcast Series: “Common Area with Tanner McGraw”

When it comes to commercial real estate brokerage, I’ve been on both sides. I was a broker for 10 years and experienced a lot of the same frustrations with process and technology that brokers still feel today. That’s what led me to build my own tech, and eventually launch Apto.

I’ve also met a lot of fascinating people over my years as both broker and entrepreneur, and I would be remiss not to share those stories with the larger CRE community. That’s why I’ve started this podcast series, “Common Area,” so other folks in the industry can learn from these successful brokers.

Topics: Interviews

What's changed for Coy Davidson's CRE business, and how he's delivering more to clients

Coy Davidson is a Houston-based broker who has been in the commercial real estate business for 27 years—and he still enjoys it! These days he focuses on healthcare, as well as tenant representation for businesses.

He’s well aware that how companies found space 20 years ago is archaic compared to what they do today. Clients expect more because there’s someone out there providing more--and brokers have to keep up. He notes: "As I've seen technology start to make its way into the CRE industry, really the people that are succeeding are the people that are bringing new efficiencies.”

Learn more and see how Coy gets a competitive advantage by watching the video below.

Topics: Interviews

Why you lost that deal: 3 lessons from brokers

We don’t think there’s a single broker out there with a perfect track record. Along with the wins, of course, everyone has had their share of losses. But top brokers know that there’s no point letting a loss go to waste—you might as well learn from it. Sometimes things fall apart no matter what you do. But other times, you look back and think, “OK, next time I’m playing this differently."

We asked brokers across the nation to tell us about the deals they’ve lost and what they learned from them. Here’s what they had to say:

Topics: Interviews

5 common misconceptions about CRE brokers

How many times have you gotten completely shut down by someone on a cold call?

There are certain biases and misconceptions about commercial real estate brokers out there. Some you may find based in reality, while others probably seem unfair. Yet for those who take the high road, work hard, and operate with integrity, getting blamed for others’ misconduct or laziness can be infuriating.

At Apto, we’re lucky enough to speak with commercial real estate professionals at the top of their game every day, and it’s the stories we hear from them that inspire us. Here’s how some of these brokers prove the stereotypes wrong.

Topics: Interviews

Q&A: The do’s and don’ts of technology adoption, according to our senior project manager

broker-data-relationships-320x216.jpgMaggie Ham is a senior project manager at Apto. She has helped brokerages of all different sizes find success with our technology. We sat down with her to learn what makes an Apto customer successful, and what practices can ultimately sabotage a technology roll-out.

Maggie focuses on CRM, and it’s important to note that this needs to be set up right to take advantage of our prospecting and mapping tools. It’s your data, and it needs to be organized so you’ll take action on it! Here’s how to get set up for success.

Topics: Company Updates Interviews CRE Tech Efficiency

“It went from taking 4 hours of a day to 30 minutes of a day.”

Jules Hochman of Denver-based Pinnacle Real Estate Group leads a six-person team within his firm. With four brokers, a transaction manager, and an executive assistant, they’ve found a niche in multifamily and retail.

He’s been in the business for a couple decades, and the biggest change he’s seen is the rise of technology. Now, he acknowledges that “as a broker, you always want to do more business, and without technology you can’t.”

Fortunately, he’s found a tool that gives his team more time and lets them get more transactions done.

Topics: Interviews CRE Tech Efficiency

Two inspiring broker stories to help you rise above big challenges

If CRE brokerage has been smooth sailing for you, count yourself as one of the lucky (and rare) ones! Most brokers have to work hard to overcome personal challenges and tough lessons learned along the way, but those who do come out all the better for it.

We asked a couple of brokers about the biggest challenges they’ve faced in their careers, and how they have dealt with them. We think you’ll enjoy their stories: there’s wisdom in each that all of us can learn from!

Topics: Interviews

How Baum Realty Group uses tech to get more deals done

Baum Realty is a retail brokerage firm based in Chicago, IL. For years they’d been struggling with a siloed tech stack and data spread across a variety of sources and tools.

And then they switched to Apto.

As Mike Demetriou, President of Baum Realty Group put it: "It's unusual that you can find a piece of technology you can actually ascribe to getting a deal done, and therefore monetize the investment you made in technology."

Topics: Interviews CRE Tech Efficiency

Brokers respond: Who do you admire most in this industry, and why?

Whether it’s a mentor, an older colleague, or even a competitor, chances are you’ve looked at a person you admire and said, “Wow, how do they do that? I’d love to get to their level.”

We asked a few brokers about those people in the industry who’ve stood out most to them—and why—and here’s what we found out. Here’s three cheers for the people who inspire us to do better and be better on a daily basis.

Topics: Interviews