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5 common misconceptions about CRE brokers

By Nell Gable on Mar 5, 2018

broker-building-window-320x213.jpgHow many times have you gotten completely shut down by someone on a cold call?

There are certain biases and misconceptions about commercial real estate brokers out there. Some you may find based in reality, while others probably seem unfair. Yet for those who take the high road, work hard, and operate with integrity, getting blamed for others’ misconduct or laziness can be infuriating.

At Apto, we’re lucky enough to speak with commercial real estate professionals at the top of their game every day, and it’s the stories we hear from them that inspire us. Here’s how some of these brokers prove the stereotypes wrong.

Topics: Interviews
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Q&A: The do’s and don’ts of technology adoption, according to our senior project manager

By Nell Gable on Feb 6, 2018

broker-data-relationships-320x216.jpgMaggie Ham is a senior project manager at Apto. She has helped brokerages of all different sizes find success with our technology. We sat down with her to learn what makes an Apto customer successful, and what practices can ultimately sabotage a technology roll-out.

Maggie focuses on CRM, and it’s important to note that this needs to be set up right to take advantage of our prospecting and mapping tools. It’s your data, and it needs to be organized so you’ll take action on it! Here’s how to get set up for success.

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“It went from taking 4 hours of a day to 30 minutes of a day.”

By The Apto Team on Jan 3, 2018

Jules Hochman of Denver-based Pinnacle Real Estate Group leads a six-person team within his firm. With four brokers, a transaction manager, and an executive assistant, they’ve found a niche in multifamily and retail.

He’s been in the business for a couple decades, and the biggest change he’s seen is the rise of technology. Now, he acknowledges that “as a broker, you always want to do more business, and without technology you can’t.”

Fortunately, he’s found a tool that gives his team more time and lets them get more transactions done.

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Two inspiring broker stories to help you rise above big challenges

By Irena Ashcraft on Dec 13, 2017

broker-buildings 320x213.jpgIf CRE brokerage has been smooth sailing for you, count yourself as one of the lucky (and rare) ones! Most brokers have to work hard to overcome personal challenges and tough lessons learned along the way, but those who do come out all the better for it.

We asked a couple of brokers about the biggest challenges they’ve faced in their careers, and how they have dealt with them. We think you’ll enjoy their stories: there’s wisdom in each that all of us can learn from!

Topics: Interviews
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How Baum Realty Group uses tech to get more deals done

By The Apto Team on Dec 11, 2017

Baum Realty is a retail brokerage firm based in Chicago, IL. For years they’d been struggling with a siloed tech stack and data spread across a variety of sources and tools.

And then they switched to Apto.

As Mike Demetriou, President of Baum Realty Group put it: "It's unusual that you can find a piece of technology you can actually ascribe to getting a deal done, and therefore monetize the investment you made in technology."

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Brokers respond: Who do you admire most in this industry, and why?

By Irena Ashcraft on Nov 30, 2017

man-suit-coffee-064577-edited.jpgWhether it’s a mentor, an older colleague, or even a competitor, chances are you’ve looked at a person you admire and said, “Wow, how do they do that? I’d love to get to their level.”

We asked a few brokers about those people in the industry who’ve stood out most to them—and why—and here’s what we found out. Here’s three cheers for the people who inspire us to do better and be better on a daily basis.

Topics: Interviews
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12 Broker Insights: Tips, Secrets, and Advice from the Field [ebook]

By Elizabeth Knight on Nov 9, 2017

APTO_12 insights_cover (1).pngYou have a broad network of contacts in the commercial real estate world, and so do we. We love hearing stories from brokers about their lives and careersthe best advice they ever received, the twists and turns that led them to unexpected places, and more.

We thought you might like to hear about your peers' experiences as well. Download and peruse this free ebook for advice from top performers, tips for those just starting out, in-depth interviews, and more.

Topics: Interviews
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Where do the best leads come from? 5 brokers weigh in.

By Irena Ashcraft on Nov 2, 2017

biz-networking-320x213.jpgWhere do you find great leads? Recently, we asked brokers about their go-to strategies for drumming up new business. Some confirmed that tried-and-true methods—like picking up the phone—worked best for them. And some surprised us with fresh ideas we hadn’t considered before.

Here’s what we discovered:

Topics: Interviews
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Your scariest CRE horror stories, pt. 2

By Irena Ashcraft on Oct 31, 2017

haunted-buildings-black-white-320x160.jpegFollowing last week’s CRE horror stories, we’re bringing you more spooky tales to start your Halloween off right.

Kick back, relax, and enjoy a good scare!

Topics: Interviews
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Your scariest CRE horror stories, pt. 1

By Irena Ashcraft on Oct 26, 2017

broker-balloon-dark 320x213.jpgIf ghosts and goblins don’t get your heart thumping, these CRE stories will. We reached out to brokers across the country to ask about the one time in their careers that things went horribly wrong. And they responded with truly terrifying tales sure to give you chills…or at least a good chuckle!

Read on for the best of our CRE horror stories, and leave your own in the comments!

Topics: Interviews
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