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Why you shouldn’t compromise on comps

Nov 28, 2016

If you’re relying on third parties for comps, you’re doing it wrong.

Comparables sales, leases and properties are an essential part of the commercial real estate business. From valuations in investment sales, rental rate negotiation in tenant representation, and competitive positioning in landlord representation, building and maintaining a comp database can put you a step ahead of the average broker.

Watch the video to learn how you can build and use a robust comp database to demonstrate your expertise to prospects and clients.


You can browse more best practices in article or video form. And if you’re interested in learning more about Apto, request a demo today.

Topics: Best Practices

Russ Duncan

Written by Russ Duncan

Russ is Apto's Director of Product Marketing and helps drive product direction through customer discovery, consulting, research and advocacy. Russ is a CRE tech industry veteran and has held several positions at Digital Map Products, including Product Manager, Customer Success Manager, & Solution Engineer. He's a serial observationalist interested in understanding the built and natural environments, systems of engagement and movement of information; and moreover how people use and interact with them.

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